After the success of our first campaign with them, Jackson Prep approached us again as they prepared to expand by opening a lower school. The challenge was a fun one. There were no existing structures yet for the lower school, but they needed something the help get the word out while plans were being made and the buildings were constructed. We took the concept of “paths” and brought to life a video that focused on kids and the paths parents choose for them from the very beginning. This concept allowed us to focus more on the life and experience of kids to tell the story of Jackson Prep without having to lean on buildings or physical locations. We love a good challenge and our sophomore project with Prep was a huge success, with enrollment continuing to climb.